News Over Wireless Announces New Corporate Name and New CEO

News Over Wireless (NOW) today announced a corporate rebranding initiative to better reflect its position as a leading provider of innovative digital solutions to help publishers and advertisers create new revenue opportunities using mobile and Smart TV technology. As part of the rebranding initiative, the company announced its new name, StepLeader, and new CEO, online advertising veteran, Brian Handly. Today, one of the biggest opportunities for StepLeader’s partners comes in the form of mobile advertising, which is expected to generate more than $2.6 billion in US ad spend in 2012 (eMarketer, US Mobile Ad Forecast, January 2012). New CEO Handly brings more than 14 years of leadership experience in the online advertising industry. “I am very excited to join StepLeader as CEO and look forward to working with the great team and to drive future growth,” expressed Handly. “The company platform is extremely strong, and we are well-positioned to capitalize on opportunities in the Mobile and Smart TV space.” Handly previously served as GM of Microsoft’s Advertiser and Publisher Solutions division. Prior to his tenure at Microsoft, he was co-founder and CEO of Accipiter, which was acquired by aQuantive in December of 2006, followed by the acquisition of aQuantive by Microsoft in 2007. Sam

Continue Reading

Site Footer