What is the one thing you think about in terms of customer acquisition? Aaron is on his 3rd startup all with the same co-founder since he has known since school days. Rocketbolt is a TSF company that we invested in a year ago (Fall of 2013). Aaron has some very unique experiences along his journey and I love his insight here: What is the one thing you think about in terms of customer acquisition? The One Thing - Aaron Dinen from Chris Heivly on Vimeo.