Why is launching a business so hard? Jonathon Perilli does not stop. A repeat offender in the software startup world, a recent producer of a film – StartupLand (a must see), and now launching a new venture; he does not stop moving. With so many balls in the air, I asked JP – How does one launch a successful company? The One Thing – Jonathan Perrilli from Chris Heivly on Vimeo.