I Have to Earn Back My Founder Equity???

Why all of the founders should earn back their founder equity over time. You are one of a group of neighborhood buddies who all share a passion for the beer business. Or you and a couple of college friends meet every Friday after work to talk about launching the company you all have talked about since your dorm room days. You are now ready to launch and the first order of business is to allocate the equity among the three of you. Is this a 15 minute discussion where you take the easy way out and go 1/3--1/3--1/3? Studies show that this will eventually create dangerous cracks in the startup team that are exasperated in the first year of your venture. Hopefully you took the more prudent step and spent a few hours discussing which roles each will play, how much sweat equity each was positioned to provide and any cash contributions to get the idea off the ground. It's a tough but necessary discussion. If you can't have it now it is a red flag to how you will make subsequent critical decisions later on. Suck it up, put on your big-boy pants and talk about the hard stuff

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