How 3 Single Guys Conquered the Wedding Photo Market

Cofounders

They had so many strikes against them, there was no way they would be successful. First problem: They were guys. Second problem: They were all single. None of them had ever been married, and they were based in Raleigh, North Carolina, which was not a place that anyone had ever built a large consumer app company. Lastly, the app they were designing was to center on photos–and there were literally hundreds of photo apps available for both Android and iPhone. What would you do? Any smart founder confronted with those facts would begin the search for a new idea. But, like many an entrepreneur, Idan Koren, Andy Heymann, and Justin Miller ignored the sage advice from experienced peers and risked it all on a consumer app aimed at wedding photos. Today, WedPics has more than four million registered users, who have connected to share photos in more than 800,000 weddings. The company serves over 10,000 weddings a weekend, and these numbers are growing every week. How did WedPics defy conventional wisdom? The first lessons started in 2010, with the launch of Deja Mi–a photo app that had all the same features of every other photo app. Except for the customers, of course. The boys had coded

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