How This One Product Trick Will Save You Hundreds of Hours (And Maybe Even Your Company)

product gap

There are so many factors but these two are the only ones that really count. Ever travel on the Tube in London? Ever hear the conductor say “Mind The Gap”? Ever look down when ready to board the train to again see those words stenciled onto the platform? The message is clear. Be careful of your step from the platform onto the train, as the gap between the two can be dangerous. So too for your product strategy. There are many product development strategies I have adopted over the years including this simple product question. But when I really break the problem down, there are only two critical dimensions I think about when designing a product strategy: Obvious Value to the Buyer Implementation Cost to the Buyer. Everything else is noise. Lets break down each dimension and find the trick to a successful product rollout. Obvious Value to the Buyer. There are a few things going on here. The first is “obvious”. The more you have to evangelize the value of your product (and its features), the harder it is. Some people will just not get it. I strive for my product and the messaging that goes along with it

Continue Reading

Site Footer