I Use This Simple Trend Proverb Every Day

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Could your math teacher unlock the secrets to startup success? Every single startup founder and every single startup company is searching for one thing and one thing only – a business trend. The problem is every one attaches different definitions to this critical yet elusive notion. When you have found a trend, you will have some level of validation that either your product/service has found a fit or that your sales efforts are paying off. (Careful of that false positive, though.) This week I had the opportunity to hear a good pitch from a couple of young entrepreneurs. They exhibited passion, intellect, and a healthy understanding of what they wanted to accomplish. But they failed on one very simple answer; the answer to how many target customers they had talked to. In this case, their challenge was even greater as they are creating a two-sided market so that question needed to be asked twice. If you are a fan – and you should be – of the Lean Startup principles with special emphasis on Steve Blank, you will have heard that you need to go out and talk to 50 customers. That is BEFORE you start developing your product or

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