The Most Successful Entrepreneurs Embody This Single Philosophy

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It turns out, we do get to choose how to be an entrepreneur. I have a modest and maybe even overly simple personal philosophy with which I view my life -- I compartmentalize my entire existence into three basic buckets: social, business, and family. This plays out in many different ways, but today I am focused on my walls around business. I get to observe thousands of entrepreneurs in action, and occasionally if not accidently these observations yield some high-level insights. And, like in many of my articles here at, I want to take the conversation up to a higher level. Today we are going to discuss philosophy. My aim today is to break down entrepreneurial philosophy into two fundamental paths: Pursuit of gain Avoidance of loss. You cannot build a successful business with an approach that minimizes the chance of failure. Entrepreneurship is not a limp-in game where you manage downside risk. The best companies and founders do not factor in the consequences of the worst-case scenario, though each one knows it is a possible if not probable outcome. The best simply dismiss that thought. In doing so, they lighten the load and open up the door for

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