No customer–no business. It’s that simple. When dreaming of launching your company you will have a certain person in mind. For those of you who start breathing heavily at the thought of selling, the very notion can be overwhelming. Let’s start by taking a few deep breaths and slowly exhale. You can do this. You must do this if your company is ever going to evolve into something special. Like a good engineer would, we can break this process down into a few simple steps. Step One–who is my first customer? Step Two–where are these customers? Step Three–how do I bring them on board? Those are the high-level steps – get more detail here in the full article. No customer–no business! Don’t be one of those founders with a product and no buyers. Follow these 3 simple steps and break out from the pack of wanna-be entrepreneurs and build out those customer-building muscles. Later you can figure out how to fire those first customers and transition into the next phase.