The Simplest Buying Signal (Hint: You Already Do It Every Day)

signal

So much selling advice is littered with complexity – here is one simple observation. Every one of us is selling something every day. Sales people are pitching customers. CEO’s are convincing new hires to join the team or selling investors on putting money into the company vision. Even project managers are selling the rest of the team to stick to a plan. But we all know that selling and closing are two different animals. There are many traits to great sellers. Whenever you are selling anything, you are trained to look for buying signals such as: Asking about price and payment options Asking when you can get started or when product would be delivered Physical cues such as nodding their head or leaning forward These all sound like good – if not typical – sales training pieces of advice. These and many others can be found all around the Internet and almost all of the articles and books are addressing what I would term as more transactional selling. This is important for all of us and I would encourage all of you to find ways to look for these signals regardless of your position or experience when faced with improving

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