Be At The Tail End of The Bell Curve, Or Settle For Average

average people

How you position your message is your first founder test. You and your idea are ready for prime time. You have thought through those pesky assumptions for a few months. You have taken the idea on the road and socialized the idea and rollout with a handful of friends and close peers. Unicorn ready for lift off! Not so fast startup mavens. You have your first big decision to make. Startup founders, you get to pick how you and your idea will be judged. You have so many options in how you present your idea/product/business/company/you. The range of options can span from extremely conservative to the big swing. The distribution of choices is almost like the distribution of a standard bell curve. The bell curve has been used to simply describe the normal distribution of any number of phenomena including many in the natural or social sciences (biology, finance, standardized testing (education) and hydrology). My most favorite usage is from Geoffrey Moore in Crossing The Chasm, where he used the normal distribution to represent the technology lifecycle. This book was my bible (and many many others) as a product manager in the 1990’s. I refer to it often today to

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