There are a mix of skills required to be a great startup founder. Too much reliance on your sales skills could derail your company.

Great companies are made from great leaders and great leaders bring a variety of skills to the table. In today’s startup world where developing your customers trumps developing your product you would think that a leader with a healthy dose of sales chops would be an instant winner.

Too much reliance on your sales skills can actually hurt your long-term prospects for your company. Here’s why.

As a seasoned sales professional, you have the ability to convince someone to do something despite the inherent friction of your startup. What friction? How about a product that is not polished? Or an onboarding process that is manual and people based. What about those key partners that are not in place as yet that extend the value of your idea to its fullest. You push and promise past those friction points as you have done a hundred times before. Your company is ready for lift-off, right?

Not so fast, sparky! Find out more here at Thanks for reading.