In case you weren’t aware, it’s incredibly difficult to hire software engineers right now. This problem is not relegated to Silicon Valley, New York City, or Washington D.C. It’s everywhere. And for a software startup, not having the right talent at your disposal will be a real game-ender.

Here at The Startup Factory in Durham, North Carolina, I’m constantly being asked for connections to talent. In fact, I get asked for talent so much that I created a job fair specifically for tech companies to pitch the audience on why they should work for them.

In this recent article in INC.COM, I share one basic rule you should follow.