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Your Network and Your NET NEW Network

Building and maintaining your network is important but there is more - your Net New network? By now you have been inundated with advice from a variety of source including your favorite mentor, to your parents, to that charismatic college buddy who seems to know everyone and always has. OK, we get it – we need to get out there and connect with our network. But, I think some of you are falling short of the optimal networking capability inside each of us. If your idea of managing your network is simply reaching out to old professional friends to get an update on what they are doing over a coffee or beer, then I would argue that you are operating at a “B” level. Congrats on actually reaching out to connect – it is still critical and obviously better than not reaching out at all. There is another gear for optimizing your networking time. I would argue that you need to add NET NEW people to your network for you to be operating at a level “A”.  Of course, this is more difficult and does not necessarily feel as good as connecting with old friends. NET NEW contacts expand your

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