What is the one thing you think about in terms of customer acquisition?

Aaron is on his 3rd startup all with the same co-founder since he has known since school days.  Rocketbolt is a TSF company that we invested in a year ago (Fall of 2013).  Aaron has some very unique experiences along his journey and I love his insight here:

What is the one thing you think about in terms of customer acquisition?

 

The One Thing – Aaron Dinen from Chris Heivly on Vimeo.