Product design is very hard to get right.
Jason is a great designer with a great feel for his product and his clients product. We are lucky to have him sit in with the TSF teams every other week. He has been involved in many a cool company including some of the largest brands in the world; Subway, Walmart, Comcast, and Pepsi.
So, I asked Jason – what makes for a great design?
Simple is hard. In fact simple is The most challenging aspect in design.