Now Is the Time to Develop Your Mobile Strategy

Here are a few startling facts and predictions about mobile technology that should influence every business decision you make today. If you are reading this article, you are one of the 3 billion people online today and one of the 2 billion that have a smartphone as of 2014 according to Benedict Evans of the venture firm Andreessen Horowitz. By 2020 there will be two to three times more smartphones than PC’s, he said. What does this mean for all of us? Think cameras (photo & video). Think locational awareness (ads, friends, commerce). Think payments (hello Apple Pay). The opportunity for the hardware providers is even larger as consumers turn over their smartphone devices every 2 years as opposed to their desktop computers that turned over every 5 years. The impact does not stop at just the sheer number of devices. As I mentioned, each smartphone device is equipped with additional hardware. By now we are used to having a camera and a GPS on the phone. But what comes next? Sensors are being added that connect the many disparate data sources that are important to each one of us. From clothing, to connected cars and homes to connected representations

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