The Simplest Buying Signal (Hint: You Already Do It Every Day)

The Simplest Buying Signal (Hint: You Already Do It Every Day)
So much selling advice is littered with complexity – here is one simple observation.
  1. I read through your piece on what makes for a good startup CEO and several others. My business (prospectively) is the cannabis industry – specifically Industrial Hemp – which has applications in food, clothing, processing, and medicine. This “signal” you’re talking about is familiar, I have seen it in many of the people I have discussed this with. There’s an affection for CBD oil in cancer survivors which I haven’t seen for anything else in other group. I honestly thought that the choice of industry was a winner. An innate winner. Yet, I can’t get within arm’s length of anyone who actually invests in businesses professionally.

    My background was clinical labwork and science in undergrad and I am now in law school. I think I’m doing this thing you’re describing, but I’m clearly not doing it properly. Maybe it’s time for me to admit that I just don’t have the capacity for fundraising and pass the baton to someone else. Having an actual team would be great, but I was planning on handling the core components of the start up myself and hiring a consulting firm (MJ Freeway) for the pricepoint and sales model components of the business.

    As you say, time is the most valuable thing. I wanted to take this summer to incorporate and begin production. Every week I have spent without any payout feels like a weight. I see massive companies out in California, Colorado, an Arizona maneuvering to get into the market I have been watching.

    I won’t carry on, you have likely gotten the gist of my problem. I’ll keep reading through your posts and see what I can learn. My book-stack is already rather overwhelming, with classes, law review stuff, and barprep, but establishing a company is my primary concern. Any advice you have will be so very welcome.

    Reply
    • Daniel – thanks for reaching out.
      My first thought is that you are trying to engineer a blockbuster instead of building a business. Think crawl-walk-run instead of the big swing. How can you get some momentum and sone validation for your idea first? With those in hand, investors will see less risk and start taking your calls and meetings.

      Reply

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