Startups fail. It happens every day. As we all know it is the nature of this thing we call entrepreneurship. The question for today is can fault be applied? I am not talking about the “we could not find product market fit” or the “market shifted” or “we ran out of operating cash” kind of fault. I am thinking of whether the founder failed or did the community fail this startup.
In developing ecosystems, it is important to understand the roots of the failure so that as a community, we may be able to identify, rectify and possibly prevent that failure from happening again.
This post is for both startup founders and startup community leaders. Yes, I typically write about one or the other but this time, this observation and maybe a lesson, is for both of you and it is really important. So read on. But first a story.
I met this founder almost 7 years ago when he attended one of our workshops on how to get an idea off the ground. He was experienced, technical, business savvy and had a ton of domain knowledge in an emerging and critical sector. He also lived in an area/region that I consider to be a nascent startup community (my least mature level on my 4-level scale). No judgment here, but that fact is important to the story.
When he returned to his nascent city, he was clearly the best startup in the area and to that end, he became the darling of their entrepreneurial efforts. He raised quick and substantial capital, and he frequently was asked to share his story with secondary stakeholders. He was also flooded with local leaders who wanted to help him succeed.
He was the proverbial big fish in a small pond. And it felt good. He was a celebrity.
Fast forward 6 years later (I lost track of the founder) we reconnected. We had a lot to catch up on. He had closed down his startup within the past year and frankly went into a shell for a few months but was now emerging. He had one question, “Chris – how can I help others not make the same mistakes I had made”?
I then asked him the obvious follow up question, “why do you think you failed”? He summed things up pretty nicely (he has obviously thought a lot about this over the past year).
- The fame got to his head. It felt good being that big fish and lots of people wanted his time but in hindsight he should have been more grounded and not spent time on vanity activities.
- He spent the capital too fast. Got money? Spend it and move faster than everyone else. He thought that by hiring lots of people he would get more done.
- He did not focus enough on revenue. Somewhat related to spending capital too fast, he should have applied his revenue model sooner and stopped building product.
- He had the wrong mentors. He relied on two key mentors, one was in his 70’s (no ageism here just relating age to current best practices) and the other was a PE (Private Equity) guy who was also one of his investors.
I wish that summary was unique but it is very common in nascent and developing startup communities. You see all capital is not created equal. You see all mentors are not all good mentors. You see that more people attacking the problem does not mean you get there faster. But you have to have seen this to understand those somewhat nuanced but critical factors.
So, let’s get to my question, is this the fault of the founder or the fault of the community? (Feel free to add your thoughts in the comments section.)
I believe that his community let him down. Leaders must know that they know and what they don’t know. His mentors should have connected him with people who have recently and successfully scaled a company from scratch. In the words of Steve Blank – “startups are not small versions of large companies”.
This is why I believe that great founders more frequently come from great communities. And it is why it is incumbent upon leaders to surround new founders with entrepreneurs and not stakeholders, local institution business icons, and government. Yes, it is who you know but also who you get mentorship from.
Thank you for an insightful post, Chris. Someone recently asked me where I got the start-up money for my company. A route that I chose not go. Instead, my partner and I used our knowledge and free elbow grease to get going believing that we would make a return quickly. It helped that I had a full time job to carry me and was willing to work the extra hours to get the company going. It’s been eight years and the company is thriving.
What I learned from you about start-ups in the beginning helped me to avert some mistakes but I made plenty along the way. It’s been a great journey and I will be forever grateful that our paths crossed.You are a good and true friend.
Chris, I always enjoy your articles. This one reminds me of the important responsibilities of mentors. It’s important for mentors to know their own strengths and gaps, and to be quick to expand the community.
Warmly, Michelle
Well chris…I feel like both are to blame.
Chris – it’s too easy to blame and to settle for simple explanations (our wiring makes us that way) so I like that you dug deeper.
I remember a study of Colorado VCs and failed investees – both thought the other was to blame but neither was terribly good at identifying the specific issues. 🙂
Sometimes you can lead an entrepreneur to a mentor but you can’t make them listen. And sometimes a “great” mentor is awful.. finding the right mentors (plural) is difficult but oh so valuable.
Anyway, you need more comments. Do you also post this on LinkedIn?
While the community may have done more here, I think it’s a stretch to say it’s “the community’s fault” when a startup fails. Every one of the mistakes the founder listed above were mistakes an experienced founder could have avoided in the very same community. And if those mistakes are truly unavoidable there, the founder can make the decision to leave. That would be a loss for the community, for sure, and that is why communities should do more to support their founders. But the responsibility for a company’s success or failure is always with the founder.
Really interesting read, thanks for sharing this.