Companies that have either been through the TSF program or are going through it now are used to me dropping cliches. Like every day. I can’t help myself – my father is the master of cliches, riddles, advice-in-the-form-of-cute phrases.
My startup advice cliche #1 is “crawl-walk-run”. I hope it’s meaning is obvious but for those of you struggling right now I am referring to the idea that you have to take a phased approach to your goal(s).
My work to help build a nationally-recognized tech ecosystem follows the same advice.
Crawl. Walk. Run.
Today the American Underground is announcing that Google has selected AU as well as Durham and the greater Triangle as 1 of 7 entrepreneur hubs across North America. The idea is that the 100+ companies and 300 ish that make up the AU have access to key Google resources including developers, products, tools, and expertise.
Why is this important to us?
- One of the Top companies in the world recognize our area as worthy of their attention. Google. Durham. Triangle. Tech. I love those words in the same sentence. Its validation.
- Second – every startup needs help. Google is a talent machine. Even a minimal amount of interaction between a TSF startup team and a Google person can create amazing lift. I can’t wait to watch it happen.
- Lastly, it’s another step in the crawl-walk-run rubric. We are definitely out of crawl phase and building momentum in the walk phase. National awareness and validation goes a long way towards building momentum.
So, if you have a chance to celebrate this announcement, do what you do. Tweet, retweet, share, post, blog, comment, email, shout – I don’t care. Just recognize that we just “put a shot across the bow”. (Another cliche!)
I will be tweeting during the day @chrisheivly