Everyone reading this either has pitched or will pitch soon. Can you feel your heart beating faster already? Public speaking is everyone’s top fear. A Google search reveals almost 2,000,000 entries for helping you out.
I can help you with one word – PREPARATION.
Pitching investors can be easier (it’s typically only 1-3 people you are talking to) and more difficult (the outcome can be stressful) if you do not know the game.
Over the years, I have become a complete snob when evaluating pitches. Sorry, you listen to enough and you get frustrated.
There are 3 areas I think you need to bring me:
- A solid personal introduction,
- A simple explanation of what you are doing, and
- Some evidence that you are onto something.
Your job is to put yourself in front of the 20 other pitches I heard this month. Sometimes you have 3-5 minutes to convince me. It’s too easy to embarrass yourself by not being prepared.